Artists: your audience is out there, so put some effort into reaching them
Most artists are too busy making incredible music to keep up with the industry, but knowing what’s going on generally around you can be the difference between surviving or thriving as an artist. Here are some trends to keep an eye on as you build your career in 2021.
In the past decade, social media has come to permeate just about every aspect of our lives. Now, in order to achieve even a basic level of professional success, having a firm grip on social media trends and techniques is sort of a must.
As an independent artist, it is important to get your visual game just right. It’s a way for fans to tune in to you and what you’re about, while also being a means to stand out from other people.
Eliza Shaddad is a Cornwall and London based indie singer-songwriter. She’s been using Beatchain’s Fan Builder feature to reach more of her fans.
Running a music tech company that provides free distribution to artists (among a plethora of other things), I’ve noticed that there’s a serious misunderstanding around what it takes for an artist to be successful.
Bandcamp have introduced ticketed livestreaming for artists, Taylor Swift makes a public statement about her masters after they are sold again, plus YouTube is the world’s biggest streaming platform... Here’s a catch up of the week’s news.
Getting your song on a playlist is a great way to get seen… but how do playlist curators work and how do they find the music they want to feature?
A new vaccine, a new US president (elect) and a whole load of related (and random) music industry news and views. Here’s what’s worth knowing this week.
Our CMO Luke joined some amazing speakers including Marshall Jefferson, David Morales and Roger Sanchez in the world’s largest virtual event for upcoming electronic music artists: Mixmasters.live.
It’s been a big week for news in general, and it’s also been an interesting week in the music industry. Read on to catch up on what’s happened in the last seven days.
We talk to two artists to find out whether they love or despise streaming services, and what the benefits of being on a streaming platform might be.
Sparked by Kanye’s Twitter essays, the debate and discussion around the money artists see from their work shows no sign of quietening.
$33bn is pocket change for one of the “greatest product producers that ever existed”. Plus: a new Soundcloud feature for sharing music goes live, Glastonbury 2021 confirmed and the next money maker for the music industry...
Once you have made your record, you want people to hear it. This is called distribution. But how do you choose a distribution platform?
Two independent livestreaming services launch, Twitch videos get removed after rights nightmare, Beatchain at Mixmasters.live – it’s all going on this week.
This weekend, our CMO Luke spoke at the debut UTOPIA Talks - a series of conversations designed to empower the next generation, presented by the incredible Jaguar, host of BBC Introducing Dance on BBC Radio 1. The event was held in the Virtuoso classroom that was designed by Future DJs.
We’re really happy to be part of a community of straight-to-artist platforms that are helping to give artists the tools they need to boost their careers.
We’re going to Utopia Talks this weekend! See you there? More details below, plus UK government investigates streaming, the #saveourstages live benefit concert, Triller expansion, Stevie Nicks joins TikTok and a band wins a prestigious peace prize formerly given to Nelson Mandela... what a week for music news.
TikTok, Twitter, Instagram, Reddit, Facebook – increasingly on all these platforms artists hoping to get heard need to be clever with their online marketing. But what does that actually mean?
The independent venue association for the USA, NIVA, warns of mass collapse of the industry, Spotify launches new charts, Instagram turns 10 and is the pandemic changing our taste in music? The weekly roundup is here.
Virtual performances have unexpectedly become the norm during a pandemic that restricts people from being in close proximity, and social media is helping artists to keep connecting with fans
The music industry generally is way behind almost every other industry in understanding the value of data. Using data in the right way, labels, managers and promoters can shape the career of an artist with less guesswork.
Daniel Ek says creators will see more money from Spotify streams while a petition against the current state of streaming revenue gains pace in the UK. Plus, are fan shares the next step in Stanning? And how even the Beatles struggled with songwriting, sometimes
Much like every other aspect of our modern lives, the internet has irrevocably changed the way music evolves, with new mini-genres popping up constantly, completely influenced by the way we share information in the 21st century.
If an artist uses Beatchain, and makes use of all the other straight to artist platforms that we collaborate with, they’ll be in the best possible position to negotiate a really good deal
A mysterious stranger approaches you on the internet. “Click this link”, he says. “Trust me, you’ll like it.” Now I’m going to go out on a limb here and guess that you’re probably not going to click that (although if I’m wrong you might want to look at getting some ...
The Kanye masters event rumbles on through another week, Lily Allen announces she’ll go independent for her next album and one of the USA’s biggest music publishers associations warns songwriters to keep an eye on royalties from live-streamed events. The week’s news recapped...
Kanye has reignited a long debate in the industry about how much profit artists actually see from their work
What a week for Music Industry 2.0. Kanye won't quit until the world's artists know they should own their masters...Nicky Minaj wins a legal battle against Tracy Chapman over sampling...Spotify announces the listing of virtual events...Here's a quick run down of the news that's caught our eye this week.
Cardi B and Megan Thee Stallion show how important it is to know and nurture fans
Music industry 2.0 knows that today’s fans have more choice, so engaging them properly is crucial to whether an artist succeeds or has trouble
What happens after you get signed to a record label and how could things go wrong? An insider from the music industry gives their view
Fan Builder is the easiest way for artists to place ads on social media. Digital ads have a really steep learning curve, and so we've designed a system to take away many of the complicated parts of placing, targeting and understanding ads on Facebook and Instagram. We've been having some awesome results with a small group of early-access users, and are now inviting more artists to start using the feature.
Get to grips with royalties now to earn from your work. Yes, finances can be boring and writing and yes, touring probably look a lot more fun but familiarizing yourself with the numbers is essential.
Of all the nooks and crannies of the music industry artists must wrap their heads around, sampling is often perceived as one of the murkiest. It is creative and enriching as a process, but legally can be confusing and potentially financially dangerous. This conversation starts with simple questions: what do ...
We hear the term personal brand so much these days, it’s become meaningless. What is a personal brand? Is it really so important, or is it all internet hype, and the music is what really counts? Our Insider gives their take on the matter.
If you've been sharing your music online for a little while, but are struggling to get your page likes/followers from in the hundreds to in the thousands, you might want to consider running social media ads. These can open up your music to a whole new set of fans that ...
Talking about mental health is hard, but the music industry has started to open up in recent years. New voices and organisations continue to amplify and push the conversation forward, with stars like Beyoncé , James Blake and Adele sharing their own experiences and helping to make mental health ...
The current quarantines and lockdowns across the world have hit live music hard, with cancellations, postponements and rescheduled events affecting everyone from open-mic singers to headliners at major music festivals like Coachella and Glastonbury. Despite these changes (or maybe because of them) the appetite for live music is still huge ...
A manager can change the course of an artist’s career but it’s all about getting one at the right time ! You’ve got some songs, you’ve built a following and you’re ready to go up a level or two. You’re close enough to feel it. So what’s stopping you from ...
There is money to be made from streaming, even for independent artists. Here’s the info you need to know. Love it or hate it, in 2020 music streaming makes the music industry go round. From Spotify and Bandcamp to Mixcloud and SoundCloud, streaming audio has never felt more ubiquitous — ...
Around the world, cancelled shows, workplace closures and full scale lockdowns are going to be leaving artists with a lot of unexpected time on their hands, and many of you are going to want to fill that time with making, sharing and marketing your music. We've had a few messages ...
How do you make sure your first contact with the music industry is the best it can possibly be? As an independent artist, you might have lots of questions about how things work in the music world. With this in mind, we asked for some insider knowledge from someone who ...
From dealing with promoters to making sure you entertain the crowd, here’s a practical guide to playing your first gig Playing live should really be the fun part of making music. For some reason though, it's one of the things a lot of people struggle with. Unlike with recording, there's ...
Whether you need a label depends on what you want to achieve, and how much you’re prepared to do yourself As an independent artist, you might have lots of questions about how things work in the music world. With this in mind, we asked for some insider knowledge from someone ...
Not every artist will have the time, equipment or software to film and edit a professional-looking video, and so we've teamed up with the guys at Rotor to bring AI music videos to Beatchain!
Find out what content is most likely to go viral and follow our steps to get your music heard!
So you're all logged in, you've checked out the insights page, and you're ready to gain some more fans. But there's a problem... you have no idea what to post! In this video, Beatchain's Creative Director Steve Jones discusses using Beatchain's tools to create a steady stream of content to ...
Looking to create some great video content without hiring 4 cameramen, a sound engineer and a giant rideable wrecking ball? Check out Beatchain Creative Director Steve Jones' top tips for creating effective content on a budget.
Planning your release and Maximizing exposure So you've written some st hot tracks. The lyrics are full of double-entendres, triple meanings and poetic devices that don't have a name yet. When they make documentaries about the 2020s, it will be your song playing in the background.