Some of the greatest music of all time has come from collaborations, and so it figures that some of the greatest ideas for Music Industry 2.0 will also come from sharing knowledge. If you really want to do something great, you have to collaborate.
We’re really happy to be part of a community of straight-to-artist platforms that are helping to give artists the tools they need to make their careers work.
Recently we connected with Point Blank Music school, which has some incredible roots – having started in London amid the 1990s boom in DIY electronic music. It counts Goldie and Gemma Cairney as alumni and to date has taught 50,000 music producers their craft.
"We are considering every point at which an emerging artist might need support to grow their digital footprint, and working with other platforms to deliver that support."
As part of the partnership, I’ll be giving artists a masterclass on how best to use Beatchain to get their music heard, once they have perfected it in the studio.
We’re also working with mastering service CloudBounce, AI music video platform Rotor and we’ve also acquired Artist Growth Tips - formerly Avora Now – an Instagram page that gives artists tips on everything from licensing issues to getting press attention.
Essentially, we are considering every point at which an emerging artist might need support to grow their digital footprint, and working with other platforms to deliver that support.
In doing all of this we’re levelling the playing field for artists. Our tools for artists to understand data are affordable and our distribution (we collaborate with Fuga) is transparent, with no rights transfer.
Does this mean the end of labels, managers and agents? Not necessarily.
We’re also bringing to the forefront the value of artist data, to both the individual artist, and the industry. The music industry generally is way behind every other industry in knowing the value of data.
Does this mean the end of labels, managers and agents? Not necessarily. Those forces have their place, but that place is not right at the start of an artist’s career. When artists start out, they need a helping hand.
If an artist uses Beatchain, and makes use of all the other straight to artist platforms that we collaborate with, they’ll be in the best possible position to negotiate a really good deal, or use their knowledge to remain independent.