Most artists are too busy making incredible music to keep up with the industry, but knowing what’s going on generally around you can be the difference between surviving or thriving as an artist. Here are some trends to keep an eye on as you build your career in 2021.
As an independent artist, it is important to get your visual game just right. It’s a way for fans to tune in to you and what you’re about, while also being a means to stand out from other people.
Eliza Shaddad is a Cornwall and London based indie singer-songwriter. She’s been using Beatchain’s Fan Builder feature to reach more of her fans.
Running a music tech company that provides free distribution to artists (among a plethora of other things), I’ve noticed that there’s a serious misunderstanding around what it takes for an artist to be successful.
Of all the nooks and crannies of the music industry artists must wrap their heads around, sampling is often perceived as one of the murkiest.
Cardi B and Megan Thee Stallion show how important it is to know and nurture fans
In marketing, we use the terms warm and cold to categorize our audience, depending on how familiar they are with us. The warmth of the audience predicts what they're likely to do when we prompt them to buy, share, watch or listen to our product.
Much like every other aspect of our modern lives, the internet has irrevocably changed the way music evolves, with new mini-genres popping up constantly, completely influenced by the way we share information in the 21st century.