The Chain: Beatchain Blog

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Five trends of 2020 that DIY artists should know

Most artists are too busy making incredible music to keep up with the industry, but knowing what’s going on generally around you can be the difference between surviving or thriving as an artist. Here are some trends to keep an eye on as you build your career in 2021.

Rhiannon Edwards
Creating promo visuals – think smart, not hard

As an independent artist, it is important to get your visual game just right. It’s a way for fans to tune in to you and what you’re about, while also being a means to stand out from other people.

Rhiannon Edwards
Eliza Shaddad: find fans using your own voice

Eliza Shaddad is a Cornwall and London based indie singer-songwriter. She’s been using Beatchain’s Fan Builder feature to reach more of her fans.

Rhiannon Edwards
Artists: don’t wait to be discovered

Running a music tech company that provides free distribution to artists (among a plethora of other things), I’ve noticed that there’s a serious misunderstanding around what it takes for an artist to be successful.

Luke Mendoza
Sampling — How does it work legally?

Of all the nooks and crannies of the music industry artists must wrap their heads around, sampling is often perceived as one of the murkiest.

What can we learn about fans from WAP?

Cardi B and Megan Thee Stallion show how important it is to know and nurture fans

Rhiannon Edwards
Check Your Temperature: Warm and Cold Audiences in Music Marketing

In marketing, we use the terms warm and cold to categorize our audience, depending on how familiar they are with us. The warmth of the audience predicts what they're likely to do when we prompt them to buy, share, watch or listen to our product.

Joel Sadler
How is the internet shaping music genres?

Much like every other aspect of our modern lives, the internet has irrevocably changed the way music evolves, with new mini-genres popping up constantly, completely influenced by the way we share information in the 21st century.

Cameron Cook
The real marketing hustle for musicians

TikTok, Twitter, Instagram, Reddit, Facebook – increasingly on all these platforms artists hoping to get heard need to be clever with their online marketing. But what does that actually mean?

Rhiannon Edwards

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