The Chain: Beatchain Blog

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Social Media

Content shouldn’t be an afterthought

Artists: your audience is out there, so put some effort into reaching them

Luke Mendoza

Five trends of 2020 that DIY artists should know

Most artists are too busy making incredible music to keep up with the industry, but knowing what’s going on generally around you can be the difference between surviving or thriving as an artist. Here are some trends to keep an eye on as you build your career in 2021.

Rhiannon Edwards

Do artists have to be influencers now?

In the past decade, social media has come to permeate just about every aspect of our lives. Now, in order to achieve even a basic level of professional success, having a firm grip on social media trends and techniques is sort of a must.

Cameron Cook

Creating promo visuals – think smart, not hard

As an independent artist, it is important to get your visual game just right. It’s a way for fans to tune in to you and what you’re about, while also being a means to stand out from other people.

Rhiannon Edwards

Eliza Shaddad: find fans using your own voice

Eliza Shaddad is a Cornwall and London based indie singer-songwriter. She’s been using Beatchain’s Fan Builder feature to reach more of her fans.

Rhiannon Edwards

Artists: don’t wait to be discovered

Running a music tech company that provides free distribution to artists (among a plethora of other things), I’ve noticed that there’s a serious misunderstanding around what it takes for an artist to be successful.

Luke Mendoza

Worth Knowing: ticketed livestreaming comes to Bandcamp

Bandcamp have introduced ticketed livestreaming for artists, Taylor Swift makes a public statement about her masters after they are sold again, plus YouTube is the world’s biggest streaming platform... Here’s a catch up of the week’s news.

Rhiannon Edwards

Worth Knowing: How live gigs in venues could return soon

A new vaccine, a new US president (elect) and a whole load of related (and random) music industry news and views. Here’s what’s worth knowing this week.

Rhiannon Edwards

Beatchain at Mixmasters.Live

Our CMO Luke joined some amazing speakers including Marshall Jefferson, David Morales and Roger Sanchez in the world’s largest virtual event for upcoming electronic music artists: Mixmasters.live.

Rhiannon Edwards

The virtual show is here to stay

Virtual performances have unexpectedly become the norm during a pandemic that restricts people from being in close proximity, and social media is helping artists to keep connecting with fans

Brianna Holt